Posted by: Manuel Delgado | November 4, 2009

Hispanic TV Ratings: Oct 26 – Nov 1, 2009

Last week’s ratings were identical to the week before. Univision, once again, owns ten of the top ten positions.
Sortilegio leads comfortable capturing the top 5 spots. Every day, about 1 of every 5 Hispanic were watching the show.
To put this in perspective, the biggest TV show for the general market last week was the game 4 of the World Series… and its audience was about 1 in 10 viewers.
After my “ratings” blog post last week, self proclaimed jet-setting social activist and blogera @meningioma posed an interesting question:
“Do you think top 10 Spanish shows are [what they are because] there aren’t other types of programs available to engage new generation?”
I don’t believe this is an issue of what novelas are not, but of what they are.
For whatever reason, Latinos gravitate to the simple formula of soup operas: a boy and a girl that love each other but can’ be together.
Of course, the formula gets “enriched”:
Boy meets girl. Boy falls in love with girl. Boy discovers that girl’s dad, when he was a priest, secretly betrayed his own father by sharing a dark secret with the mean, rich land owner who then ruined his family…
While there are networks and shows that are appealing to the younger generation, like the enthralling and at times sureal Ya Quiero Mis Quince from MTV’s Tr3s, or the shows on Mun2, novelas have an appeal and critical mass that should keep them on top for decades… at least until the next generational shift.

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