Posted by: Manuel Delgado | November 2, 2011

Why companies fail in the Hispanic market

I just watched a great video by Charles Garcia, renowned entrepreneur and CEO of Garcia Trujillo. about why companies fail on the Hispanic market.

It was very refreshing to see a holistic view of hat needs to happen to guarantee Hispanic market success. It definitely goes well beyond putting together a Spanish-language ad.

Follow this link to watch the video.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: