Posted by: Manuel Delgado | November 2, 2011

Why companies fail in the Hispanic market

I just watched a great video by Charles Garcia, renowned entrepreneur and CEO of Garcia Trujillo. about why companies fail on the Hispanic market.

It was very refreshing to see a holistic view of hat needs to happen to guarantee Hispanic market success. It definitely goes well beyond putting together a Spanish-language ad.

Follow this link to watch the video.


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